Google Ads Campaign Planning

01 / APPROACH

An approach shaped around the people using it.

Useful advertising starts with clear search intent and a measurable enquiry path. We consider campaigns, landing pages and tracking as one journey, then review the data before suggesting changes. We do not promise positions or outcomes that a platform cannot guarantee.

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01

Search intent and campaign structure

02

Landing pages and enquiry conversion journeys

03

Budget planning, targeting and spend reviews

04

Conversion tracking and clear reporting

What this work aims to achieve

Useful advertising starts with clear search intent and a measurable enquiry path. We consider campaigns, landing pages and tracking as one journey, then review the data before suggesting changes. We do not promise positions or outcomes that a platform cannot guarantee.

What is included

Search intent and campaign structure
Landing pages and enquiry conversion journeys
Budget planning, targeting and spend reviews
Conversion tracking and clear reporting

Typical use cases

Local service searches
Product and service discovery
Campaigns focused on qualified enquiries

How we work

Scope and timing are agreed after discovery. We plan pre-release checks and future improvements explicitly.

03 / USE CASES

Where the solution fits

We define the scope of each engagement through discovery.

01 /

Local service searches

02 /

Product and service discovery

03 /

Campaigns focused on qualified enquiries

04 / OUR PROCESS

A clear roadmap from idea to launch.

Milestones are tailored to the scope of your project.

01

Understand the need

We review existing workflows, goals and the problems people face.

02

Define the scope

We agree on content, screens, integrations, security and clear delivery criteria.

03

Build and validate

We develop agreed features in stages and check critical journeys against realistic use cases.

04

Launch and evolve

We plan release, handover, maintenance and the next improvements together.

05 / QUESTIONS

Frequently asked questions.

Answers about the scope and process of this service.

01Is advertising spend included in the service fee?

Media spend and management fees are separate items, agreed in the proposal.

02Do you guarantee ad positions?

No. Placement depends on auctions, competition and platform policies.

03How are conversions tracked?

We plan events relevant to enquiries, calls or sales based on available tools.

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